About

Born and Bred in Perth Western Australia to a couple of Pommie immigrants and now living in the best country this world has to offer – New Zealand.

I moved to NZ in 2005 and can’t really see myself living anywhere else, I’m still hoping for honorary Kiwi status but coming from the west island I’ll wait and see. NZ offers so much from Winters Snow to Summers Rivers and Forests, NZ has it all and I think I would be mad to leave.

Liam Southall

Alas to stay here and enjoy all possible exploits one must have a job. My current job sees me managing a great new online venture called direct2trade.co.nz. We sell a variety of products but really we specialise in tools and safety for the tradies and DIY’ers of NZ. With an emphasis on competitive pricing to compete with parallel importers. I have been heading up this company as a division of Wesfarmers Industrial & Safety Ltd since its launch in December 2012. I’ve worked for Wesfarmers Industrial & Safety ltd in various roles both here in NZ and in Australia for over 18 years. I’ve learnt a thing or two in this time and am hoping to successfully deliver Direct2Trade.co.nz to Kiwis who as a nation really embrace online shopping.

So that brings us to this blog  – Whats it all about? Well I thought this would be a great place to share the things I enjoy and the exciting happenings at Direct2Trade.co.nz with anyone who cares to read it! Who knows perhaps you’ll want to join in the conversation.

Cheers
Liam

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